For Design Brands ready to move
STRATEGY
EXECUTION
We love that moment when strategy starts to move. We bring thinking and doing together so your brand gains clarity, traction and lasting momentum.
GROWING PAINS
Recognise these bumps in the road?
Scaling a design brand is never a straight line. We've seen it, growth brings twists, turns and a few rough patches along the way.
These hurdles are common. They can slow you down, but they don't have to stop you. With clarity and rhythm, you move gain.
GUIDING PRINCIPLES
We've learned that real growth happens when thinking and doing move together. Strategy gives direction, execution gives life. Bring them together and clarity turns into traction.
MEET US
We don't stop at advice - we get involved. Strategy only matters when it moves.
We bring strategy and execution together, not in slides but in action. No thick reports, no heavy talk. Just clear direction, tested in real life and adjusted along the way.
We believe in small cycles, honest feedback and steady progress. That's how we build brands that move with purpose and stay true to their soul.
Paul Molenschot - Strategy & Structure
Strategic brand & concept builder with a love for clarity and momentum. Paul helps founders turn complexity into structure. Shaping strategy, pricing and operations that make brands stronger without losing creativity. He's calm, analytical and hands-on, with a feel for turning plans into progress.
Mo Aouraghé - Growth & Relationships
Front-line growth driver who builds trust before traction. Mo brings years of experience in scaling design companies and opening new markets. He is the connector who turns opportunities into lasting partnerships. Always with a sharp eye for what really moves the business.
Growth happens together. We work alongside design and lifestyle brands to sharpen their direction and turn ambition into real traction.
Built on trust, driven by shared passion.
WHAT YOU GET OUT OF IT
Working with Arc&Anchor means progress you can feel, not just measure. We bring clarity and action together, so strategy moves and growth feels natural.
WHAT WE DO
From assortment and pricing to branding and operations. We help align the moving parts that drive your business forward.





