For Design Brands ready to move

STRATEGY

meets

meets

EXECUTION

We love that moment when strategy starts to move. We bring thinking and doing together so your brand gains clarity, traction and lasting momentum.

GROWING PAINS

Recognise these bumps in the road?

Scaling a design brand is never a straight line. We've seen it, growth brings twists, turns and a few rough patches along the way.

No Momentum

The plan looks clear, but the market stays quiet. We help turn direction into movement so your ideas start to gain traction.

No Momentum

The plan looks clear, but the market stays quiet. We help turn direction into movement, so your ideas start to gain traction.

No Momentum

The plan looks clear, but the market stays quiet. We help turn direction into movement so your ideas start to gain traction.

Stagnation

Your team works hard, yet results stand still. Sometimes all it takes is a fresh view or renewed rhythm.

Stagnation

Your team works hard, yet results stand still. Sometimes all it takes is a new rhythm, a clear focus, and energy returns.

Stagnation

Your team works hard, yet results stand still. Sometimes all it takes is a fresh view or renewed rhythm.

Operations Outgrown

As brands grow, pricing, assortment and operations often fall out of sync. We help reconnect them, keeping efficiency and soul in balance.

Operations Outgrown

As brands grow, pricing, assortment and operations often fall out of sync. We help reconnect them, keeping efficiency and soul in balance.

Operations Outgrown

As brands grow, pricing, assortment and operations often fall out of sync. We help reconnect them, keeping efficiency and soul in balance.

Loss of Focus

Too many ideas, or none at all. We help you find back what matters, so your energy moves in one direction again.

Loss of Focus

Too many ideas - or none at all. We help you find your focus again, so energy flows where it matters.

Loss of Focus

Too many ideas, or none at all. We help you find back what matters, so your energy moves in one direction again.

These hurdles are common. They can slow you down, but they don't have to stop you. With clarity and rhythm, you move gain.

GUIDING PRINCIPLES

What we Believe in

What we Believe in

We've learned that real growth happens when thinking and doing move together. Strategy gives direction, execution gives life. Bring them together and clarity turns into traction.

Strategy without Execution is just theory

A good idea only matters when it starts to move. We help translate vision into reality. Step by step.

Strategy without Execution is just theory

A good idea only matters when it starts to move. We help translate vision into reality. Step by step.

Strategy without Execution is just theory

A good idea only matters when it starts to move. We help translate vision into reality. Step by step.

Execution without Direction loses momentum

Even the best teams need a clear course. We bring structure and focus, so effort turns into progress.

Execution without Direction loses momentum

Even the best teams need a clear course. We bring structure and focus, so effort turns into progress.

Execution without Direction loses momentum

Even the best teams need a clear course. We bring structure and focus, so effort turns into progress.

Growth happens where both flow together

When strategy guides execution, brands find rhythm and growth becomes natural, measurable and sustainable.

Growth happens where both flow together

When strategy guides execution, brands find rhythm and growth becomes natural, measurable and sustainable.

Growth happens where both flow together

When strategy guides execution, brands find rhythm and growth becomes natural, measurable and sustainable.

MEET US

How we make it Work

How we make it Work

We don't stop at advice - we get involved. Strategy only matters when it moves.


We bring strategy and execution together, not in slides but in action. No thick reports, no heavy talk. Just clear direction, tested in real life and adjusted along the way.

We believe in small cycles, honest feedback and steady progress. That's how we build brands that move with purpose and stay true to their soul.

Paul Molenschot - Strategy & Structure

Strategic brand & concept builder with a love for clarity and momentum. Paul helps founders turn complexity into structure. Shaping strategy, pricing and operations that make brands stronger without losing creativity. He's calm, analytical and hands-on, with a feel for turning plans into progress.

Mo Aouraghé - Growth & Relationships

Front-line growth driver who builds trust before traction. Mo brings years of experience in scaling design companies and opening new markets. He is the connector who turns opportunities into lasting partnerships. Always with a sharp eye for what really moves the business.

Mo Aouraghé

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Mo Aouraghé

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Paul Molenschot

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Paul Molenschot

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Trusted Partners

Trusted Partners

Growth happens together. We work alongside design and lifestyle brands to sharpen their direction and turn ambition into real traction.

Built on trust, driven by shared passion.

WHAT YOU GET OUT OF IT

Your growth Gains

Your growth Gains

Working with Arc&Anchor means progress you can feel, not just measure. We bring clarity and action together, so strategy moves and growth feels natural.

CLARITY

A clear story and sharper direction. So everyone moves the same way.

CLARITY

A clear story and sharper direction. So everyone moves the same way.

CLARITY

A clear story and sharper direction. So everyone moves the same way.

ACTION

Hands-on execution that turns plans into motion. No waiting, just doing.

ACTION

Hands-on execution that turns plans into motion. No waiting, just doing.

ACTION

Hands-on execution that turns plans into motion. No waiting, just doing.

MOMENTUM

Short cycles, quick learning and steady progress that builds confidence.

MOMENTUM

Short cycles, quick learning and steady progress that builds confidence.

MOMENTUM

Short cycles, quick learning and steady progress that builds confidence.

CONFIDENCE

A solid foundation for growth. Scaling your brand without losing its soul.

CONFIDENCE

A solid foundation for growth. Scaling your brand without losing its soul.

CONFIDENCE

A solid foundation for growth. Scaling your brand without losing its soul.

WHAT WE DO

From assortment and pricing to branding and operations. We help align the moving parts that drive your business forward.

Assortmentanalysis Strategy Processes Pricing Strategy Logistics Execution Margins Certifications Analysis Business Development Channels
Branding Operations Product Management

Assortmentanalysis Strategy Processes Pricing Strategy Logistics Execution Margins Certifications Analysis Business Development Channels
Branding Operations Product Management

Reach out anytime

Want to explore how we could help your brand Grow?

Let's talk, open, practical, no strings attached.

Reach out anytime

Want to explore how we could help your brand Grow?

Let's talk, open, practical, no strings attached.

Reach out anytime

Want to explore how we could help your brand Grow?

Let's talk, open, practical, no strings attached.

© 2025 Arc&Anchor

Made by Molliego

© 2025 Arc&Anchor

Made by Molliego